CPJ College

• Conducted in-depth keyword research targeting both branded and generic academic queries such as
  “Top IPU Colleges in Delhi”, “GGSIPU Admission 2026”, “BBA Colleges in North India”, etc.

• Created dedicated program pages (BBA, BCA, BA LLB, BAJMC, B.Com Hons, LL.M) optimized with FAQs, schema, and admission CTAs.

• Improved on-page structure (meta tags, internal linking, mobile optimization).

• Added student review and testimonial sections to boost trust and engagement.

• Strengthened off-page SEO through educational listings, guest blogs, and backlinks on reputed portals.

1. Program-Specific Campaign Structure

We moved away from generic “Admissions Open” ads and designed course-focused campaigns for programs like BBA, BCA, BA LLB, BAJMC, B.Com (H), and LL.M.
Each ad had a unique creative and message highlighting the program benefits, career outcomes, and GGSIPU affiliation — increasing both lead quality and conversion intent.

2. Localized Targeting for Narela & North Delhi

Instead of targeting all of Delhi NCR, we refined the campaigns to focus on Narela and nearby areas (Rohini, Sonipat, Bawana, Kundli).
This ensured the ads reached students who were geographically relevant and more likely to enroll, reducing wasted impressions and improving overall lead quality.

3. Creative Optimization

We tested a mix of static posts, carousel ads, and student-life short videos showcasing CPJ’s campus, classrooms, and student activities.
These authentic creatives built credibility and improved engagement, increasing CTR and lead generation efficiency.

4. Optimized Lead Forms

We simplified the Instant Forms by:

• Keeping only essential questions (Name, Course, City, Phone)
• Adding dropdowns for course selection
• Including credibility statements like “Free Counseling by Experts” and “100% Placement Assistance”

This small change helped reduce the Cost Per Lead (CPL) by 35% and increased form submission rates by 42%.

5. Retargeting Campaigns

We implemented multi-layer retargeting for:

• Website visitors who viewed course pages but didn’t convert
• Users who started the form but didn’t submit
• Engagers from Instagram & Facebook videos

This helped us recover high-intent prospects, contributing to a 28% improvement in conversion rate.

6. Ad Scheduling & Frequency Management

By analyzing audience activity, we ran ads during after-school hours (4 PM–10 PM) and weekends.
We also controlled frequency to prevent ad fatigue, ensuring consistent performance without overspending.

7. Monthly Campaign Refresh

We updated visuals and ad copies every month — promoting upcoming admission deadlines, counseling sessions, and scholarships.
This kept the campaigns fresh, relevant, and engaging throughout the admission season.

1. Intent-Based Keyword Segmentation

We divided campaigns into three key segments:

Generic Keywords: Top GGSIPU Colleges in Delhi NCR, Best BBA Colleges Near Me

Program-Specific Keywords: BCA Admission 2026 IPU, BA LLB College in North Delhi

Brand Keywords: CPJ College Narela, GGSIPU CPJ Admissions

This ensured CPJ appeared in search results for both awareness and high-intent searches.

2. Target CPA Bidding Strategy

We switched bidding to Target CPA mode, allowing Google’s AI to optimize bids automatically for the lowest acquisition cost.
This shift reduced CPL by 30% without compromising on lead volume.

3. Ad Copy Personalization

We wrote program-specific ad copies that focused on:

“GGSIPU Affiliated College in Narela”

“100% Placement & Internship Assistance”

“Admissions 2026 Open – Apply Now for Free Counseling”

Personalized messaging increased ad relevance and improved Quality Score, lowering CPC.

4. Performance Max Campaigns

• We utilized Performance Max to reach users across Google Search, YouTube, Display, and Discover — maximizing exposure across multiple touchpoints.
• This boosted impressions and generated incremental leads from new audiences.

5. Optimized Landing Pages

Each course page was redesigned to improve conversions:

• Clear CTAs (Book a Free Counseling Session)
• Sticky contact buttons
• Integrated WhatsApp inquiry option
• Course highlights, fee structure, and eligibility sections
• These UX improvements led to a 45% higher conversion rate.

6. Geo & Device Optimization

• We increased bids for mobile users, since 80% of traffic came via smartphones.
• We also focused heavily on Narela, Rohini, Bawana, Sonipat, and North Delhi NCR, ensuring our ads reached local students most likely to convert.

7. Call-Only Campaigns

During the peak admission months (May–August), we ran call-only campaigns encouraging direct contact with the admission team.
This increased verified lead quality by 32% and improved the admission follow-up process.

8. Continuous A/B Testing

We tested variations in:

Headlines (“Top IPU College in North Delhi” vs “Admissions Open 2026 – CPJ College”)

CTAs (“Apply Now” vs “Book Your Counseling”)

Extensions (sitelinks, callouts, structured snippets)

This continuous optimization refined ad performance and helped maintain a high ROI.