ShriRam Group of Colleges (SRGOC), Gwalior, is one of Central India’s most respected educational institutions, known for academic excellence, industry-oriented programs, and a strong placement ecosystem. With modern infrastructure, experienced faculty, innovation-driven labs, and an industry-focused curriculum, SRGOC provides a future-ready learning environment for engineering, management, pharmacy, and education programs.
The institution emphasizes practical learning, technical depth, and holistic student development through workshops, industrial training, research projects, and skill-development initiatives. With strong industry partnerships and a track record of successful placements, SRGOC continues to shape career-ready professionals across multiple domains.
Low visibility for branded search terms like “ShriRam Group of Colleges”, causing loss of high-intent traffic.
Lack of optimized program pages, leading to weak rankings for course-related keywords (B.Tech, MBA, Pharmacy etc.).
Inconsistent Google Business Profile visibility → reduced local search presence in Gwalior & nearby regions.
Limited organic reach due to minimal backlinks and outdated content structure.
High CPL on Meta & Google due to non-optimized ad funnel and lack of targeted audience segments.
Low conversion rate from website visitors to inquiries/admissions.
1. SEO Strategy
Brand Keyword Targeting
Improved ranking for branded terms to capture high-intent search traffic.
Program Page Optimization
Optimized B.Tech, MBA, Pharmacy & other department pages with targeted keywords.
Technical SEO Enhancements
Improved metadata, internal linking, schema markup & page speed.
Google Business Profile Optimization
Standardized NAP, added program-specific posts & location updates for better local discovery.
Content Expansion
Added FAQs, blog posts & student-centric content to improve topical authority.
2. Paid Media Strategy (Meta + Google Ads)
Audience Segmentation for Meta Ads
Customized campaigns targeting Gwalior, nearby districts & interest-based segments (B.Tech/MBA aspirants).
High-Intent Google Search Campaigns
Ran targeted ads for keywords like: “Best private college in Gwalior”, “B.Tech admissions Gwalior”, “MBA college in gwalior”.
Landing Page Optimization
Built high-conversion landing pages for each program with strong CTAs.
Lead Quality Improvement
Added qualifying questions & improved campaign targeting to reduce junk leads.
Retargeting Campaigns
Implemented Meta & Google retargeting to re-engage website visitors who didn’t convert.
3. Local SEO Optimization
To improve ShriRam Group of Colleges’ visibility in local “college near me” and “best college in Gwalior” searches, we implemented a strong Google Business Profile optimization strategy:
Optimized GMB listings for the main campus and key departments to improve local discovery across Gwalior.
Added program-focused descriptions, including B.Tech, MBA, Pharmacy, and B.Ed courses with targeted local keywords.
Uploaded high-quality photos, campus images, events, labs, and infrastructure visuals to improve engagement and credibility.
Encouraged student review campaigns to build strong social proof and trust for prospective students and parents.
Our efforts delivered significant improvements compared to the previous 6-month period.
| KPIs | Previous Period | Last 3 Months | Growth |
|---|---|---|---|
| Traffic | 408 | 4.19K | ↑ 928% |
| Keywords | Up to 10 | more than 100 | - |
| Impressions | 10.8K | 144K | ↑ 1233% |
Digitally Connects is a results-driven digital marketing agency helping brands grow with SEO, ads & social.
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