The Rolling Plate

Before optimisation, the website faced these SEO challenges:

• Low visibility for high-potential keywords (cloud kitchen franchise, low investment food business, etc.)

• Existing blog content lacked depth and relevance

• Titles and meta descriptions were not optimised for clicks

• Internal linking between educational content and service pages was weak

• Key business terms were ranking poorly or not at all

To address these challenges, the following strategy was deployed:

🔹 1. Keyword Research & Mapping

We performed detailed keyword research to identify:

• High-intent keywords users search before making franchise decisions

• Related long-tail variations

• Keyword gaps where competitors outranked The Rolling Plate

These keywords were strategically mapped to existing content and new content where needed.

We improved content across the site, especially blog posts, by:

• Rewriting content to match user intent

• Adding more detailed explanations of cloud kitchen models

• Including FAQs to answer user questions directly

• Improving readability with structured headings and bullet points

Each relevant page was optimised for:

• Focus keywords in titles, headings, and meta descriptions

• Search intent alignment

• Image alt tags and loading optimisation

• Enhanced snippet potential

We improved navigation and SEO value flow by:

• Adding contextual internal links between blogs and franchise pages

• Highlighting services in menus and sidebars

• Strengthening link equity to high-value pages

Google Search Console was used to monitor impressions, clicks, CTR, and position trends, allowing us to:

• Identify high-impression pages with low clicks

• Rewrite titles for better engagement

• Monitor long-term growth