Andaman Bliss™ is a well-established travel agency specialising in curated travel experiences across the Andaman and Nicobar Islands. With over eight years of industry experience, the company has supported thousands of travellers in planning memorable island vacations. Its strong local presence and in-depth understanding of the region enable reliable travel operations, while a clear focus on sustainable tourism and thoughtfully designed experiences positions the brand as a trusted travel service provider in the Andaman travel market.
The primary objective of this SEO project was to strengthen Andaman Bliss’s organic presence for travel-related searches and convert search visibility into qualified traffic. The focus was on improving keyword rankings for Andaman tour packages, increasing content visibility, and building long-term organic growth without relying on paid advertising.
Before the SEO improvements, the website faced several limitations:
Low organic traffic despite being in a high-demand travel niche
Limited visibility for competitive Andaman travel keywords
Blog and informational content lacked structure and depth
Pages were ranking beyond the first two pages of Google
Search impressions were present, but clicks were minimal
1. SEO Strategy Implemented
A structured, intent-driven SEO strategy was implemented to address these challenges.
Instead of generic travel keywords, the focus was placed on:
Destination-specific searches
Tour package–related keywords
Informational queries around Andaman travel planning
Keywords were mapped carefully to service pages and blogs to avoid overlap and cannibalization.
On-Page SEO & Content Structuring Improvements
Added FAQs to key service and content pages to answer common traveller queries and improve search intent coverage
Implemented relevant tags to organise content and strengthen topical relevance
Linked related pages internally (destinations, tour packages, and blogs) to improve navigation and SEO authority flow
Improved content structure for better readability and user experience
Enhanced page relevance to support stronger organic visibility
A strong internal linking framework was created:
Blogs linked contextually to tour package pages
Related destination pages are connected strategically
Priority services received better internal authority flow
This improved crawlability and ranking consistency.
Google Search Console data was used regularly to:
Identify pages with high impressions and low clicks
Improve titles for better click-through rates
Track ranking improvements and content performance
This allowed continuous optimization based on real user behaviour.
Andaman Bliss achieved consistent organic growth through structured SEO execution and content refinement. The website now attracts more relevant search traffic, improved keyword rankings, and stronger visibility in the competitive travel segment, building a solid foundation for long-term organic performance.
SEO Performance Results
| KPIs | Jan 25 – Jun 25 | Jul 25 – Dec 25 | Growth |
|---|---|---|---|
| Traffic | 2.6K | 10.4K | ↑ 300% |
| Impressions | 261K | 852K | ↑ 225% |
| Average Position | 28.1 | 11.6 | ↑ 59% |
Digitally Connects is a results-driven digital marketing agency helping brands grow with SEO, ads & social.
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